Tag Archives: B2B

Customers – Active Participants Your Business

20 Mar

Customers are not just mere passive receivers of information; they are active participants who think, decide, and judge the best things for themselves. Customers obtain a lot of information coming from what they see, what they hear, what they have tasted and smelled, and what they have read. They process these pieces of information according to their wants, needs, its pros, cons, price, availability, practicality, and best value for money.


Gone are the days that customers solely receive information from traditional forms such as advertisements and flyers. Today’s technology allows the customer to make or break your product. A highly satisfied customer will post your product on Instagram and Facebook, and would give your product a 5-star review, while an angry customer can rant his dissatisfaction online and his post might virally spread. A simple review written on a blog post or on social media makes a huge impact on your business’ lead generation.

Customers research everything they need to know before making a purchase. They talk to family and friends for their experiences, ask subject matter experts about their opinion and knowledge, and read reviews and other possible alternatives on the Internet. After receiving reviews, they deliberate your products together with other alternatives that have sprung up. If a customer chooses you,  you are considered the best choice among others – for now.

We all want our business and our outputs as the best options for our customers. As times have changed, so is the customer’s needs. What the customer may use now will not be used tomorrow, for he has deliberately decided to change. We need to keep up to the ever-evolving market , and one step for keeping up is to know the customers’ minds.

Email marketing and telemarketing are two of the most direct methods of knowing your customer’s needs. Through these methods, you can directly present your outputs to your customer, and in turn, customers can give immediate feedback to you.

A certain number of customers who used to subscribed to your newsletter may have decided to unsubscribe – ask yourself, “Why did they unsubscribe? Is it because of the presentation? Or maybe he has found another brand?” A telephone conversation with a loyal customer has revealed that she was having problems with her products and delivery, and although she would still want to purchase your products, the problems she had experienced made her consider another alternatives. These immediate feedback probes you to discover problems you may have overlooked. After figuring out the problems, you can find the proper solutions to these and in turn, improve your business in the long run.

Remember, a customer chooses you after undergoing a process of decision-making and deliberation. Give your customers the constant 5-star satisfaction and you’ll receive 5-star loyalty and recommendations.