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Professional Telemarketers – in Getting The Word Around

27 Apr

Today’s era has been constantly defined as the Information Age. These days the greatest commodity is no longer property or manpower but information. Perhaps the best evidence of this is in the B2B lead generation industry. B2B leads (the product of this industry) are in fact pieces of valuable information. They’re information on possible business partners and there are other industries who would pay handsomely to know who they are and how to meet up with them.

Information however requires communication in order to travel. It’s an obvious observation when you see the ties between communication technologies and the rising prevalence of the internet in everyone’s lives. The tricky thing is, information need not travel the same route all the time. In fact, sometimes the only way to obtain it is through means that aren’t exclusive to the internet.

Oddly enough, B2B telemarketers are among those lead generators who are aware of how information can travel unpredictably. They’re also very aware of how hard that is on those who usually depend on the internet for engaging targets. That’s why in this age of information, they’re right up there when it comes to centers of obtaining and spreading that information using whatever means to channel it. Some of them have even come to refer to their work places as contact centers instead of call centers.

Regardless of methods however, the circulation of such information is necessary. Even billboard advertising groups need the information found in marketing leads so they’re never without businesses to work for. If you’re in a similar situation (or need such leads as well), then who better to ask for that information other than those who get it around?

Professional Telemarketers – Professionals Who Can Help You Connect Other Professionals

25 Apr

B2B telemarketing is still a highly active industry and even talent agencies can stand to benefit from their outsourced services. Like a talent agent, these telemarketing services can help you get in touch with business organizations who can give you the work you (and your clients) are looking for. On the other hand, handling so many professionals can leave you very preoccupied so it should be natural that you’ll need help getting them all connected.

B2B telemarketing firms can help lighten that load and working together with them isn’t so hard. You see all you really need are sales leads, B2B sales leads to be precise. You’re looking for businesses who need talent to help them in things like marketing campaigns and advertising ventures. With that in mind, both you and the telemarketers simply need to keep a few things in mind when looking for them.

Take industry for example. Different companies have their own unique preferences when it comes to marketing to consumers. However, you can get a decent idea of what they might be looking for if you take their industry into account. What kind of market does this industry typically target? From there, ask yourself what kind of people are usually needed for such an approach? Would they go for a commercial? Then recommend some actors and directors. Are they opting for online marketing? Then start checking if you know any web designers or graphic artists.

Those are just some of the things you can get from leads like marketing leads. Call the telemarketing professionals today and see what more they can do to help you connect your professionals.

B2B Lead Generation – Don’t Just Call, Ask About What They Want!

23 Apr

If you’re a talent agency or a creative services group looking to businesses for work, do you really think getting contact information is going to cut it? There’s no doubt there are plenty of providers out there who can give you a lot of numbers to call. However, there’s also a good chance that you’re not the only business they’ve sold them to. It would be very naïve on your part to think your competitors haven’t considered them as a source of their own contact information.

Still, there might be some good news here if you know how to turn those calls into marketing leads. Truth be told, the phone would indeed be your only chance to talk with someone who needs talents or other creative skills to assist in their marketing campaigns.

The trick is doing more than just call. The purpose of the call is not to make a sale as some might assume. It’s to learn more about the prospect and get them interested enough so that they’ll be eager to hear from your people. So what kind of information do you need to get? For starters, how about preferences? There are so many industries out there who target various markets and each market needs a certain approach that requires a different mix of creative talents each time. Are they planning a commercial? Do they need photographers and models for a billboard? Next up would be budget. Can they afford to hire the people you recommend? Would the job itself appeal to your people in terms of payment?

It doesn’t matter if these sales leads are generated from your own department or from an outsourced lead generator. What you need to keep an eye out for is if these leads carry the above information.

Sales Leads – A Source Of Work and Opportunity

20 Apr

Sales leads are just as important to advertising firms as attracting customers for their clients, if not more. They’re your biggest chance of getting a new business partner and as a result your best source of work and opportunity.

What’s interesting is that obtaining this source either takes up a lot of work in of itself or people think you’re lazy for asking others to get you this work (a.k.a. outsourcing for leads). However, when you look at it either way, the accusation itself is just pointless.

On one hand, it really takes a lot of work to generate marketing leads. You’ve got a lot of contact information you need to search and compile. After that, there’s actually making use of those long lists and qualifying each one of them. Finally, some of you might even want set an appointment so as to really help close the deal. Going inbound hardly chances anything. You may have foregone the trouble of getting contacts but the qualification process remains just as lengthy.

On the other, you may have outsourced for leads but it’s still your job to make a sale out of them and deliver what you promised. In fact, you can even say that getting these leads is what keeps you working because all the money and resources you saved up just went to serving those you’ve made successful partnerships with.

Look either way, it doesn’t change the end-all fact that marketing lead generation already gives you the work that you need. You might even say there’s a slight advantage on outsourcing it because you don’t tire your business out by having it to do everything by itself. There’s no laziness in outsourcing to stave off the pressure, only kindness.

Social Media Is Only One Part For B2B Lead Generation

18 Apr

Plenty of companies have devoted half (if not all) their online marketing efforts on social media. Whereas website and even email newsletters still get a fair share of attention, it’s on social media that said attention is more active and engaging.

That’s all good for companies and marketing services who are expert in using social networking sites. However, what about B2B companies? What’s odd is that with regards to marketing services, they too fall under these categories. Is Facebook a good place to start generating marketing leads?

Well first of all, whoever said that Facebook as the only place to use social media? There’s also Twitter. Better yet, if you’re talking B2B, shouldn’t LinkedIn be the first on your mind? Facebook is full of people who are more likely to post things from 9gag and other leisure sites. That does not sound B2B.

Finally, you should know that social media only one part of your entire lead generation effort. The thing you need to remember is that lead generation places its value on information first. It’s through that information that you can attain the highest chance of a sale. There’s no doubt that having a lot of connections on LinkedIn can be advantageous. However, you shouldn’t be afraid to make the most of what you can get. If someone responds with interest to you via social media, follow it up quickly. You might even want to get ready to have the person qualified for appointment setting.

Social media is doubtlessly effective but that lone won’t enough for B2B just as email alone may not be enough or telemarketing may not be enough. Don’t get too comfortable and go beyond just one part of your lead generation effort.

Attract Leads While Working Via Lead Generation Services

16 Apr

There’s no doubt that marketing research dedicates a lot of time, personnel, and resources exclusively to the study of target markets. Despite the business-oriented nature, research is still research. And while it’s true that there are marketing research groups out there seeking to provide their work as a service, that doesn’t eliminate the importance of quality.

In fact, it only emphasizes the importance because data is critical to the success of any marketing campaign. Compromising that quality will only bring about the risks of an ineffective campaign.

As such, it’s no surprise that marketing research groups face the trouble of focusing on their work but at the same time marketing it. It may not be so hard for groups marketing data for B2B leads but if your research specializes more on consumers, you might be too busy getting the interest of decision makers.

In that case, try outsourcing a lead generation company to get these people coming in. Truth be told, getting B2B-related information and then adding in more via qualification takes just as much time as doing a case study. There are methods and tools you need to use that may not be in your own company’s personal arsenal. Remember, if your specialty is studying consumers and B2C market trends, then there’s a high chance all your resources are specialized only for studying groups of people with common needs. It’s highly doubtful that telemarketing or even targeted email would be the first to cross your mind when it comes to getting necessary responses. On the other hand, these are the only methods that are likely to get you a decision maker on the other end. Outsource another group if you want quality marketing leads without compromising the quality of your work.

Channel Incoming Sales Leads For Successful Inbound Strategies

13 Apr

Campaign management services have a tendency to already have many campaigns underway. While this is good news for sales, it also means you’ll be very busy. This doesn’t even cover how you might switching between the ones for your clients and the ones for getting your own marketing leads. As such, an inbound lead generation strategy seems more suitable. You’re to be busy to be actively seeking out new partners.

However, inbound strategies still need a healthy amount of activity when it comes managing and qualifying the ones inquiring. It doesn’t matter how many you’ve managed to attract via email or a website, mismanaging them is more likely to kill the flow eventually. You need to channel it properly before that happens.

Flexibility really helps here. Usually, decision makers are very busy and it’s a bit miraculous in of itself for them to find time to try and contact you. Don’t let their efforts go to waste by opening yourself to different kinds business communication. While some might want to communicate via the web, others find a live conversation much faster (be it via webcam or even a telephone). Your marketing lead generation needs to have the appropriate technology along with personnel to receive them with it.

Chances are though, these could get expensive and if you’re inexperienced, even more so. In such cases, it’s best to outsource for the manpower and equipment first. If not for these, then at least for the fact that you’ll get to see it firsthand. That way you can learn the ins and outs of channeling incoming leads.