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Riding the World Wind Organizational Changes in Telemarketing

6 Mar

People are in always in a constant state of flux, just like businesses. They come and go, products and services are added, while some are phased out. Venues change, as well the leaders. Companies make as well as lose money. While investors invest, the creditors withdraw. Hundreds of lawsuits are won and lost, while countless firms merge, and others suddenly break apart. The good news is, there is a sales opportunity in every type of organizational change. So for instance, the more you know about the changing needs of your product software leads at the soonest possible time, the higher your chances of selling the right product at the right time.


Stay Ahead of the Game

Unless you have lots of inside contacts within these organizations, your source of valuable info regarding these changes will be websites, newspapers, business publications and other public documents. It is very important for a call center company to be ten steps ahead by conducting thorough research on when and why these changes were made in the first place.

When you’re eyeing privately owned companies that are about to merge, know that these mergers are actually completed several months before they are even announced. And new products stay in the in the production pipeline for many years prior to their release. Once you find out what these changes are, the sooner you can make adjustments to your own products and services to better suit your target clients’ needs.

The Bottom-line

No matter what kind of industry you are in, there will always be chaos and uncertainty in the process. Phone appointment services companies must bear in mind which ideas work, which ones are discarded, and which ones work better to replace the old ones. You need to adapt when people and their priorities begin to change. Long-term plans become short-term, and vice versa. The tumbling and turning will continue until all the details are put in place and finalized. In short, it’s not over until it’s over. The best thing you can do as a telemarketer is to jump right in, communicate with the decision makers and ride with these organizational changes until the whirlwind ends.


Professional Telemarketers – in Getting The Word Around

27 Apr

Today’s era has been constantly defined as the Information Age. These days the greatest commodity is no longer property or manpower but information. Perhaps the best evidence of this is in the B2B lead generation industry. B2B leads (the product of this industry) are in fact pieces of valuable information. They’re information on possible business partners and there are other industries who would pay handsomely to know who they are and how to meet up with them.

Information however requires communication in order to travel. It’s an obvious observation when you see the ties between communication technologies and the rising prevalence of the internet in everyone’s lives. The tricky thing is, information need not travel the same route all the time. In fact, sometimes the only way to obtain it is through means that aren’t exclusive to the internet.

Oddly enough, B2B telemarketers are among those lead generators who are aware of how information can travel unpredictably. They’re also very aware of how hard that is on those who usually depend on the internet for engaging targets. That’s why in this age of information, they’re right up there when it comes to centers of obtaining and spreading that information using whatever means to channel it. Some of them have even come to refer to their work places as contact centers instead of call centers.

Regardless of methods however, the circulation of such information is necessary. Even billboard advertising groups need the information found in marketing leads so they’re never without businesses to work for. If you’re in a similar situation (or need such leads as well), then who better to ask for that information other than those who get it around?

Social Media Is Only One Part For B2B Lead Generation

18 Apr

Plenty of companies have devoted half (if not all) their online marketing efforts on social media. Whereas website and even email newsletters still get a fair share of attention, it’s on social media that said attention is more active and engaging.

That’s all good for companies and marketing services who are expert in using social networking sites. However, what about B2B companies? What’s odd is that with regards to marketing services, they too fall under these categories. Is Facebook a good place to start generating marketing leads?

Well first of all, whoever said that Facebook as the only place to use social media? There’s also Twitter. Better yet, if you’re talking B2B, shouldn’t LinkedIn be the first on your mind? Facebook is full of people who are more likely to post things from 9gag and other leisure sites. That does not sound B2B.

Finally, you should know that social media only one part of your entire lead generation effort. The thing you need to remember is that lead generation places its value on information first. It’s through that information that you can attain the highest chance of a sale. There’s no doubt that having a lot of connections on LinkedIn can be advantageous. However, you shouldn’t be afraid to make the most of what you can get. If someone responds with interest to you via social media, follow it up quickly. You might even want to get ready to have the person qualified for appointment setting.

Social media is doubtlessly effective but that lone won’t enough for B2B just as email alone may not be enough or telemarketing may not be enough. Don’t get too comfortable and go beyond just one part of your lead generation effort.