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Riding the World Wind Organizational Changes in Telemarketing

6 Mar

People are in always in a constant state of flux, just like businesses. They come and go, products and services are added, while some are phased out. Venues change, as well the leaders. Companies make as well as lose money. While investors invest, the creditors withdraw. Hundreds of lawsuits are won and lost, while countless firms merge, and others suddenly break apart. The good news is, there is a sales opportunity in every type of organizational change. So for instance, the more you know about the changing needs of your product software leads at the soonest possible time, the higher your chances of selling the right product at the right time.

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Stay Ahead of the Game

Unless you have lots of inside contacts within these organizations, your source of valuable info regarding these changes will be websites, newspapers, business publications and other public documents. It is very important for a call center company to be ten steps ahead by conducting thorough research on when and why these changes were made in the first place.

When you’re eyeing privately owned companies that are about to merge, know that these mergers are actually completed several months before they are even announced. And new products stay in the in the production pipeline for many years prior to their release. Once you find out what these changes are, the sooner you can make adjustments to your own products and services to better suit your target clients’ needs.

The Bottom-line

No matter what kind of industry you are in, there will always be chaos and uncertainty in the process. Phone appointment services companies must bear in mind which ideas work, which ones are discarded, and which ones work better to replace the old ones. You need to adapt when people and their priorities begin to change. Long-term plans become short-term, and vice versa. The tumbling and turning will continue until all the details are put in place and finalized. In short, it’s not over until it’s over. The best thing you can do as a telemarketer is to jump right in, communicate with the decision makers and ride with these organizational changes until the whirlwind ends.

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Sales Leads – A Source Of Work and Opportunity

20 Apr

Sales leads are just as important to advertising firms as attracting customers for their clients, if not more. They’re your biggest chance of getting a new business partner and as a result your best source of work and opportunity.

What’s interesting is that obtaining this source either takes up a lot of work in of itself or people think you’re lazy for asking others to get you this work (a.k.a. outsourcing for leads). However, when you look at it either way, the accusation itself is just pointless.

On one hand, it really takes a lot of work to generate marketing leads. You’ve got a lot of contact information you need to search and compile. After that, there’s actually making use of those long lists and qualifying each one of them. Finally, some of you might even want set an appointment so as to really help close the deal. Going inbound hardly chances anything. You may have foregone the trouble of getting contacts but the qualification process remains just as lengthy.

On the other, you may have outsourced for leads but it’s still your job to make a sale out of them and deliver what you promised. In fact, you can even say that getting these leads is what keeps you working because all the money and resources you saved up just went to serving those you’ve made successful partnerships with.

Look either way, it doesn’t change the end-all fact that marketing lead generation already gives you the work that you need. You might even say there’s a slight advantage on outsourcing it because you don’t tire your business out by having it to do everything by itself. There’s no laziness in outsourcing to stave off the pressure, only kindness.

Social Media Is Only One Part For B2B Lead Generation

18 Apr

Plenty of companies have devoted half (if not all) their online marketing efforts on social media. Whereas website and even email newsletters still get a fair share of attention, it’s on social media that said attention is more active and engaging.

That’s all good for companies and marketing services who are expert in using social networking sites. However, what about B2B companies? What’s odd is that with regards to marketing services, they too fall under these categories. Is Facebook a good place to start generating marketing leads?

Well first of all, whoever said that Facebook as the only place to use social media? There’s also Twitter. Better yet, if you’re talking B2B, shouldn’t LinkedIn be the first on your mind? Facebook is full of people who are more likely to post things from 9gag and other leisure sites. That does not sound B2B.

Finally, you should know that social media only one part of your entire lead generation effort. The thing you need to remember is that lead generation places its value on information first. It’s through that information that you can attain the highest chance of a sale. There’s no doubt that having a lot of connections on LinkedIn can be advantageous. However, you shouldn’t be afraid to make the most of what you can get. If someone responds with interest to you via social media, follow it up quickly. You might even want to get ready to have the person qualified for appointment setting.

Social media is doubtlessly effective but that lone won’t enough for B2B just as email alone may not be enough or telemarketing may not be enough. Don’t get too comfortable and go beyond just one part of your lead generation effort.

The Telemarketing Company – You Only Ever Need One

10 Apr

Now, suppose you’ve already witnessed (or even experienced) the benefits of telemarketing when it comes to generating marketing leads. You’ve even realized that even with the heavy costs of hiring professionals and getting adequate equipment, you can always just outsource it. You might even learn what it takes to finally do it right yourself in the process (whereas the costs of teaching yourself via mistakes might be hard to recover from).

So what do you next? Do you just simply go the telemarketing company that’s right up your alley? Actually, no. To do so would set up you for a big disappointment.

This doesn’t mean there’s really something wrong with telemarketing. It’s just that there can be quite a lot of firms out there and you still need to be careful about your selection. It may not be as critical and time-consuming as doing the telemarketing yourself but you still need to be careful nonetheless. You have to narrow your candidates down a few notches.

One way to do that is to check how well they know your industry and what it takes to talk on subject matters like advertising when marketing your services to your targets. Companies that score higher on that generate sales leads of far better quality and reliability than those who have had only a few years dealing in what you do.

DNC Lists – Separating Amateur And Professional Telemarketing Services

2 Apr

Some think that the rise of DNC registers will truly challenge telemarketers and some even hope it will finally put an end to what they deem as an intrusive marketing practice. They are half right.

It does challenge them because it’s with these lists that you’ll know who to turn to when it comes to getting marketing leads for your advertising firm.

Now first off, there are plenty of reasons why telemarketing still sees heavy use in B2B industries like advertising. Decision makers can easily ignore web banners, billboards, and commercials. They cannot however ignore a ringing phone. With that established, only professionals can see the advantage of DNC registers because these registers don’t contain business contact information. It’s all composed of private home and mobile numbers. Amateurs (and even scammers) on the other hand are more likely to make the mistake of contacting those on the list, thinking their next deal is on the other end.

This too can also work to your advantage when you’re looking to either outsource or at least hire professional telemarketers to get you the leads you need. Those who can’t even grasp the logical concept of avoiding DNC numbers to your advantage either obviously have not been telemarketing long or worse, have used to contact the less easily duped.

It need not even be as costly as some make it out to be. While it’s true that professionals still need some level of being trained into what your service provides, coupled with rather expensive technology, you can always just outsource to a company who knows just as much about separating professionals from amateurs.